Blog Post

Dimmer or Dimwit: A Lesson in Persistence

Ed Brodow • Feb 21, 2018

This real-life story illustrates how negotiators are assertive and refuse to take no for an answer.

Dimmer or Dimwit: A Lesson in Persistence

Have you ever been treated unfairly and found that there was nothing you could do about it? My suggestion: be assertive and don't give up.

My friend, Barbara, ordered a special light for her new condo, specifying that she wanted a dimmer switch on the light. The salesman at the lighting store confirmed this. However, when Barbara installed the light, there was no dimmer. She checked back with the store and, sure enough, they had not ordered the dimmer. What's more, they informed her that this particular light does not come with a dimmer. Why hadn't they told her in the first place?

So Barbara ordered a different light. It cost an additional eighty dollars for her contractor to re-install it.

"Should I ask the store for an eighty dollar credit?" Barbara asked her contractor, who originally had recommended the lighting store.

"No," the contractor replied, "don't bother. That store NEVER refunds labor costs."

Most people would have given up at this point. Not Barbara. In spite of the contractor's advice, Barbara went back to the store and asked the clerk on duty. "No," replied the clerk. "We never refund labor costs." Apparently the contractor was correct.

"That's not fair." Barbara was not conceding. "I incurred an eighty dollar charge only because your store ordered the wrong item."

"I'm sorry," said the clerk, "but I don't have the authority to give you a refund. We don't do that."

Fortunately, Barbara still did not give up. She found the salesman who took the original order and confronted him with the situation. "I think I am entitled to a refund or at least a credit," Barbara insisted.

"You're right," he said. "We normally don't agree to refund labor. I'm not sure how I am going to do this," he added, "but we'll give you a credit."

He went over to the clerk and told her to "take care of it." A refund, not a credit, was immediately applied to Barbara's credit card.

The lesson: Negotiators are assertive and challenge what they are told. They don't accept the negative opinions of other people (such as a contractor). If they are told, "I don't have the authority," they seek out the person who does. They never give up. Persistence is their middle name.

Ed Brodow is a keynote speaker and author of Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals. For more information on his presentations, call 831-372-7270 or e-mail ed@brodow.com.
Copyright © 2018 Ed Brodow. All rights reserved.
By Ed Brodow 29 Nov, 2023
Ed's "top ten" list of negotiation strategies to help you make better deals and get your needs met.
By Ed Brodow 06 Mar, 2018
One of Ed's clients describes what he learned from Ed's presentation.
By Ed Brodow 05 Mar, 2018
Ed shows how to stretch your paycheck by negotiating better deals for goods and services. As featured in Smart Money magazine and on Fox News.
By Ed Brodow 03 Mar, 2018
Ed Brodow makes a strong case that discounting can cost you a lot of business.
By Ed Brodow 02 Mar, 2018
Salaries are more negotiable than you think. Ed describes a dozen techniques for persuading your employer that you are worth more.
By Ed Brodow 01 Mar, 2018
Value is the perception by the buyer that a problem has been solved.
By Ed Brodow 28 Feb, 2018
Listening is one of the most important skills for successful negotiators. Ed shares his secrets for becoming a great listener, plus techniques for asking smart questions.
By Ed Brodow 27 Feb, 2018
How to get the price you want.
By Ed Brodow 26 Feb, 2018
Ed expands your negotiation consciousness to include many situations that could result in a better deal.
By Ed Brodow 25 Feb, 2018
Ed shows managers how to utilize effective negotiation techniques to motivate their employees.
More Posts
Share by: