Negotiation Expert & Bestselling Author
Brodow is the world's top spokesman on the art of negotiation.
SEC Chairman Harvey Pitt dubbed Ed "The King of Negotiators."
Forbes Magazine ranks Ed as one of the nation's leading dealmakers
and the Director of the IRS sleeps with Ed's book next to
his bed! Ed's practical, no-nonsense approach to an often-misunderstood
subject has helped audiences and readers all over the world
to overcome their fears and get what they want in business
and in their personal lives.
Ed Brodow's bestselling book, Negotiation
Boot Camp: How to Resolve Conflict, Satisfy Customers, and
Make Better Deals, is based on the successful
seminar he created. For two decades, the Negotiation
Boot Camp® seminar has set the standard for
"how to make a deal" in corporate America. Edís other popular
books are Beating
the Success Trap: Negotiating Your Own Path to Success
and two works of fiction, Fixer
and Women from
Venus. His latest book is Tyranny of the Minority.
travels internationally as keynote
speaker at meetings and conventions. Since 1987, more
than 1,000 corporate, association, and government audiences
in Paris, Athens, Milan, Frankfurt, Singapore, Bangkok, Tokyo,
Nairobi, Bogota, Sao Paulo, Toronto, and New York plus
millions of television viewers have enjoyed his charismatic
stage presence, infectious humor, and practical ideas. Ed's
impressive client list includes
Microsoft, Goldman Sachs, The Hartford, Johnson & Johnson,
Learjet, Kimberly-Clark, Quest Diagnostics, McDonald's, Cisco
Systems, The Gap, Heartland Financial, ConAgra, KPMG, Mobil
Oil, Revlon, Starbucks, the IRS, and the Pentagon.
Cambridge University Press in the U.K. immortalized Ed's signature
"Meatball Sandwich" story, selecting it as their number one
example of excellent story telling acclaiming Ed's
talent for setting the scene, creating drama, involving the
audience, establishing credibility, delivering the punchline,
and linking to the theme of the presentation. "Ed is a great
story teller," agrees one of his clients, "and presents information
in a way that truly sticks with people."
Negotiation Guru on TV
nationally recognized television personality, Ed Brodow has
appeared as negotiation guru on PBS, ABC National News, Fox
News, Inside Edition, and Fortune Business Report.
Followed by hidden TV cameras in New York, Boston, and San
Francisco, Ed proved to American consumers that they have
the power to negotiate better deals in department stores and
retail malls. His two-hour PBS special, Negotiate With
Confidence, garnered rave reviews. Ed's negotiation strategies
have been showcased in The Washington Post, Wall
Street Journal, Los Angeles Times, Smart Money,
Business Week, Entrepreneur, Men's Health,
Cosmopolitan, Forbes, and Selling Power.
For content, Ed draws on more than 20 years of practical
experience as Corporate Executive and Negotiator: Marine Corps
officer; IBM computer salesman; Litton Industries sales manager;
Singer Company corporate negotiator; and president of Pulse
Management Corporation, a New York sales consulting firm.
Making deals ever since he was a kid in Brooklyn, Ed has negotiated
everything from simple sales transactions to complex multi-million
dollar agreements. He has worked closely with senior management
and corporate attorneys to consummate many complicated deals
that would have been impossible without Edís patience and
riveting platform skills spring from his creative side
as a professional actor. A veteran member of Screen Actors
Guild, he is often recognized from his many starring roles
in feature films, made-for-TV movies, a soap opera, and commercials.
He won the lead in the European film Jackpot, and appeared
opposite Jessica Lange (Frances), Ron Howard (Fire
on the Mountain), Christopher Reeve (Love of Life),
and other Hollywood luminaries.
"I am the only negotiation expert who has made love to Jessica
Lange on screen, that is," Ed confides with a twinkle
in his eye. Clients appreciate the spontaneity, story telling
ability, and rapport with the audience that Ed learned in
The Bottom Line: Presentations that are as entertaining
as they are informative!