Ed Brodow

The King of Negotiators


Ed Brodow, Business Negotiation Expert

Negotiation Expert & Bestselling Author

Ed Brodow is the world's top spokesman on the art of negotiation. SEC Chairman Harvey Pitt dubbed Ed "The King of Negotiators." Forbes Magazine agreed, ranking Ed as one of the nation's leading dealmakers along with Senator George Mitchell and Citigroup CEO Sanford Weill. Ed's practical, no-nonsense approach to an often-misunderstood subject has helped audiences and readers all over the world to overcome their fears and get what they want in business and in their personal lives.

Ed Brodow's latest bestselling book, Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals (Doubleday), is based on the successful seminar he created. For almost two decades, the Negotiation Boot Camp® seminar has set the standard for "how to make a deal" in corporate America. Ed’s other popular books are Getting A Success Change: How to Be Happy in a World Gone Mad (Amazon Kindle), Negotiate With Confidence (American Media), and a novel, Fixer (Outskirts Press).

Negotiation Boot Camp book by  bestselling author Ed Brodow

Keynote Speaker

Ed Brodow keynoting in San FranciscoEd travels internationally as keynote speaker at meetings and conventions. Since 1987, more than 1,000 corporate and association audiences – plus millions of television viewers – have enjoyed his charismatic stage presence, infectious humor, and practical ideas. Ed's impressive client list includes Microsoft, Goldman Sachs, The Hartford, Johnson & Johnson, Learjet, Kimberly-Clark, Quest Diagnostics, McDonald's, Cisco Systems, The Gap, Heartland Financial, ConAgra, KPMG, Mobil Oil, Revlon, Starbucks, the IRS, and the Pentagon.

Cambridge University Press in the U.K. paid tribute to Ed’s platform skills by immortalizing his signature “Meatball Sandwich” story in an impressive new book called Dynamic Presentations. Chosen as the paradigm for how to tell a story, the “Meatball Sandwich” is analyzed line-by-line, Ed's stage techniques are revealed, and a CD is included with Ed telling the story.

Negotiation Guru on TV

Negotiation Expert Ed Brodow on PBS-TVA nationally recognized television personality, Ed Brodow has appeared as negotiation guru on PBS, ABC National News, Fox News, Inside Edition, and Fortune Business Report. Followed by hidden TV cameras in New York, Boston, and San Francisco, Ed proved to American consumers that they have the power to negotiate better deals in department stores and retail malls. His two-hour PBS special, Negotiate With Confidence, garnered rave reviews. Ed's negotiation strategies have been showcased in The Washington Post, Wall Street Journal, Los Angeles Times, Smart Money, Business Week, Entrepreneur, Men's Health, Cosmopolitan, Forbes, and Selling Power.

Corporate Negotiator

For content, Ed draws on more than 20 years of practical experience as Corporate Executive and Negotiator: Marine Corps officer; IBM computer salesman; Litton Industries sales manager; Singer Company corporate negotiator; and president of Pulse Management Corporation, a New York sales consulting firm. Making deals ever since he was a kid in Brooklyn, Ed has negotiated everything from simple sales transactions to complex multi-million dollar agreements. He has worked closely with senior management and corporate attorneys to consummate many complicated deals that would have been impossible without Ed’s patience and creativity.

Hollywood Actor

Ed Brodow starring in Fire on the MountainEd's riveting platform skills spring from his creative side – as a professional actor. A veteran member of Screen Actors Guild, he is often recognized from his many starring roles in feature films, made-for-TV movies, a soap opera, and commercials. He won the lead in the European film Jackpot, and appeared opposite Jessica Lange (Frances), Ron Howard (Fire on the Mountain), Christopher Reeve (Love of Life), and other Hollywood luminaries.

"I am the only negotiation expert who has made love to Jessica Lange – on screen, that is," Ed confides with a twinkle in his eye. Clients appreciate the spontaneity, story telling ability, and rapport with the audience that Ed learned in Hollywood.

The Bottom Line: Presentations that are as entertaining as they are informative!



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(831) 372-7270(831) 655-4715 faxed@brodow.com

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